How we're doing it...

Watch the video to learn more about The Just 1 Project, and how you can be a part of this ground-breaking effort to raise £500,000 for 5 remarkable charities, by simply donating £1 and then sharing the project with your friends on social media.


About The Project

“Hello, I’m Jez Rose. I originally created The Just 1 Project as a challenge to raise £500,000 for 5 different charities, in just 5 months, using only social media.

Those remarkable charities are: Roald Dahl’s Marvellous Children’s Charity; BASICS Hertfordshire; Brain Tumour Research; Youth Sport Trust and Contented Dementia Trust.

As a behaviourist I’ve always been interested in how people can achieve extraordinary things in life by making small changes to how they think or behave - but life is a complicated thing: you might be born with a disability or terminal illness (Roald Dahl’s Marvellous Children’s Charity); at any point any of us could be the victim of an accident and receiving specialist medical treatment could well improve our chances of survival (BASICS Hertfordshire). More people die from brain tumours than any other cancer (Brain Tumour Research) and while

childhood obesity and mental health issues continue to rise, we know that exercise and sport can significantly reduce those statistics, simultaneously helping to increase confidence and a sense of well-being (Youth Sport Trust).

Finally, dementia will affect 1 in 3 of us as we age but it doesn’t have to be lonely and confusing as is often portrayed (Contented Dementia Trust). These charities give for us when we may need them most - be a part of something extraordinary: click here to donate.

While we didn't reach the ambitious target I set in 5 months, I made a commitment through The Just 1 Project to raise £500,000 and I believe that donating £1 and sharing the project and your kind act of donating, with our friends on social media, could result in something truly extraordinary: raising half a million pounds for charity with minimal effort from us all."

I Blame Jon Bon Jovi...

In the film Pay It Forward starring Kevin Spacey and Jon Bon Jovi, a social studies teacher assigns his class to think of an idea to change the world for the better and then to put it into action. One student creates a plan to pay forward favours, resulting in an unprecedented wave of human kindness.

Inspired by the film, I wondered if we could use social media for something to help change the world for the better? On average, we spend more than an hour on social media each day and with just a small donation you can be a part of something truly extraordinary: donate just £1 and then share the project on social media to help raise £500,000 for 5 very deserving charities.

How The Just 1 Project Works...

The Just 1 Project Charities

The 5 charities who are benefitting from The Just 1 Project all provide significant social benefit and exist to improve life for the whole life cycle. I hope you’ll see the merit in raising funds for these 5 deserving charities, who will benefit from an equal share of 100% of the total funds raised.

Roald Dahl’s Marvellous Children’s Charity provides specialist children’s nurses and family support for seriously ill children in the UK. We focus on helping children with serious, rare and overlooked conditions, supporting both their medical and emotional needs. There are currently 54 Roald Dahl specialist children’s nurses in post, looking after over 15,000 children in hospitals across the UK. Our first Roald Dahl nurse was the first-ever specialist epilepsy children's nurse in the UK and she is still in post at Liverpool’s Alder Hey Children’s Hospital today.

Caring for a seriously ill child can take its toll on a family’s ability to work and 52% of families with a disabled child are at risk of experiencing poverty. The charity provides direct help to UK families in financial need when caring for their child, as coping not just with the illness but also the unknown puts immense strain on children and their families.

The charity also helps specialist children’s nurses across the UK to undertake research and invent new ways to improve care for seriously ill children through the Marvellous Nurse Inventing Room.

Roald Dahl’s Marvellous Children’s Charity was founded in 1991 by Felicity Dahl and our focus on rare and under-funded conditions is inspired by Roald Dahl’s spirit of championing the underdog. It is the charity’s 25th anniversary and as well as celebrating 100 years of Roald Dahl, 2016 will see the creation of the first Roald Dahl specialist nurse in Northern Ireland. We are also working on developing other posts as we continue to support many more seriously ill children and their families in the UK.

BASICS-Hertfordshire is a charity supporting a group of volunteer doctors, paramedics and nurses. They give up their time to attend the scenes of major accidents and medical emergencies, in order to provide life-saving care to those in need.

They drive on blue lights and sirens, and are trained by the East of England Ambulance Service to the same driving standards as ambulance crews. They carry a wide variety of drugs and equipment, and can provide care over and above what a standard paramedic can do. Examples of the procedures they can perform on scene include:

  • Advanced pain relief
  • Intravenous access in difficult circumstances
  • Surgical decompression of the chest
  • Advanced airway manoeuvres, including intubation and ventilation, and surgical airways
  • Thoracotomy

They also bring with them many years of working with the victims of severe trauma, and expertise gained in the Emergency Departments in which they work.


There is no government funding for this work, and all the equipment our volunteers carry, as well as the lights and sirens fitted to their cars, and the training, is paid for through donations. It can cost up to £10,000 to fully equip and train a BASICS volunteer.

BASICS Hertfordshire website (opens in new window)

The Youth Sport Trust (YST) is an independent charity devoted to building a brighter future for young people. We are passionate about the power of sport to change young people’s lives, improving health and well being, developing leadership skills and helping them to achieve their full potential.

Created in 1995, YST has a track record of designing and delivering innovative interventions which have engaged and inspired millions of young people through sport in primary, secondary and special schools and communities throughout the UK and 65 countries around the world.

Our programmes focus on using sport as a vehicle to improve young people’s:

  • Wellbeing: Our work develops children’s fundamental movement skills, equipping them with the confidence, competence and enjoyment of sport needed for a lifetime of activity, as well as good physical and emotional health.
  • Leadership: Our work supports the personal development of young people and their progress at school, as well as preparing them for the challenges of life ahead. We support young people to develop a range of positive character qualities, such as: creativity, aspiration, resilience and empathy.
  • Achievement: PE and sport delivered well is proven to impact positively on attainment and academic achievement. It can engage young people in learning and support the development of skills needed for success in the classroom, including: communication, teamwork and self-management.

Youth Sport Trust website (opens in new window)

The Contented Dementia Trust is a small independent UK charity based in Burford, Oxfordshire that aims to promote lifelong well-being for people with dementia through the application of a highly innovative method of care known as SPECAL (Specialized Early Care for Alzheimer’s).  The Trust’s SPECAL method is a positive, individualised and person-centred approach to managing the impact of dementia and has been applied successfully for 26 years in domestic and institutional settings.

Dementia is the biggest societal and health challenge facing the UK.  Government figures for 2014 estimated that 676,000 people have dementia in England alone, and this number could double by 2030.

Looking to the future, the Trust shortly will start an exciting research project in collaboration with King’s College London into the SPECAL method and its life changing benefits. We also are working with the actor David Suchet to produce a four-part presentation of our unique training approach, and plan to launch a ‘Train the Trainer’ programme to make the SPECAL method more widely available, and to further the developmental work carried out in our Centre of Excellence in Burford over the past 26 years.

Contented Dementia Trust website (opens in new window)

Brain tumours kill more children and adults under the age of 40 than any other cancer... yet just 1% of the national spend on cancer research is allocated to this devastating disease.

This is unacceptable!

We are striving to fund a network of seven dedicated research centres whilst challenging the government and larger cancer charities to invest more in brain tumour research.

Help us fund the fight. Together we will find a cure.

A charity in  its own right Brain Tumour Research is also an umbrella charity and represents the united campaign voice of the Brain Tumour Research group of charities, working in collaboration with Member Charities around the UK.

Together with this network and supported by the fundraising achievements of our Umbrella Groups and fundraisers across the UK, some £4 million was raised in 2014 to fund both brain tumour research and to provide support for patients and families.

Like Brain Tumour Research, some of our members focus solely on fundraising for research.  Our members all recognise that funding research is of vital importance so that we can advance treatments and ultimately one day, find a cure.  Whilst we fundraise for vital research, some of our member charities are busily supporting patients and their families where and when they need it.

Brain Tumour Research website (opens in new window)

Donate & Share Now:

The Just 1 Project & An Insight Into Social Psychology

The "pay it forward" concept behind The Just 1 Project could change forever how we donate to charities and the way in which they fundraise, which is what makes it of particular interest from a social psychology perspective: what does it take for us to donate and can we improve the way in which we donate?

The aim is to raise £500,000 using only social media, by asking you to donate just £1 and then to share a link to the project with your social networks, hopefully encouraging the to do the same.

Could we in fact individually donate less money but with just a little more effort in sharing projects like The Just 1 Project with our friends, help charities to in turn raise more by making more people aware of their need?

No more appeals to regularly donate £5 per month; no need to pledge £50 - just £1 and then a social share, encouraging your friends to do the same.

Can’t afford £1? No problem! Just do the sharing part; at some point, someone in your network will donate.

The sharing is just as important as the donating. If it’s not just £1, then just 1 share makes you a part of the project, too.

Raising £500,000 is a huge task, especially considering traditional fundraising methods. However, I have 1,607 friends on Facebook; 2,985 connections on Linkedin and 2,637 followers on twitter. If each of those connections donated £1 and then shared it with their friends, we would raise £500,000 in about 10 days. However, not all of those people will donate and some will overlook the project and not share it.

So let’s use social media for social benefit - instead of sharing cat videos, or donating a lump sum of £20, all you need to do is donate just £1. There’s no running or parachute jumping involved and I'm not asking you to tip iced water over your head - it’s all about using a network, which already exists, but changing slightly the way we use it, for the better.

Donate & Share Now:

With sincere thanks to Franziska Dodl for her brilliant video explaining the pay it forward concept.


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